Introduction: Apoorva Mukhija – The Rebel Kid
Apoorva Mukhija, fondly known by her digital persona The Rebel Kid, is one of the most recognizable Gen Z creators in India today. Known for her sharp wit, sarcastic humor, and outspoken personality, Apoorva has built a loyal fan base across platforms like Instagram and YouTube. Through her content, she gives voice to a generation that’s bold, unapologetic, and unafraid to question societal norms. Her ability to connect emotionally with her audience has made her not just an influencer but a cultural voice of India’s digital youth.
| Field | Details |
| Full Name | Apoorva Mukhija |
| Nickname | The Rebel Kid / Kaleshi Aurat |
| Date of Birth | July 28, 2001 |
| Age (as of 2025) | 24 years old |
| Birthplace | New Delhi, India |
| Hometown | Noida, Uttar Pradesh |
| Nationality | Indian |
| Profession | Content Creator, Actress |
| Zodiac Sign | Leo |
Apoorva Mukhija Early Life
Born on July 28, 2001, in New Delhi, Apoorva Mukhija was raised in Noida, a fast-developing suburb in Uttar Pradesh. Her childhood was a mix of strict academics and a growing curiosity about the world of media and performance. Even during her school years, she displayed a natural flair for drama, debates, and storytelling. Unlike many, she never feared the spotlight; in fact, she thrived in it.
In her own words, her early years were filled with a “rebellious curiosity,” something that would later become a key part of her brand identity, The Rebel Kid.
Apoorva Mukhija Education
Apoorva has had a solid educational foundation. She began her schooling at Khaitan Public School, followed by the Convent of Jesus and Mary in Delhi. She completed her high school at Delhi Public School, Panipat, where she developed an interest in computers and coding.
Her passion for technology led her to pursue a B.Tech in Computer Science from Manipal University, Jaipur. During her college years, she interned in web development and later worked as an Associate Sales Engineer Analyst at Dell Technologies, Bangalore. It was during her college life that her alter ego, The Rebel Kid, started taking shape, transitioning from fun campus content to full-fledged internet stardom.
| Level | Institution | Years |
| Schooling | Khaitan Public School | 2008–2012 |
| Convent of Jesus and Mary, Delhi | 2012–2016 | |
| Delhi Public School, Panipat | 2016–2018 | |
| College | Manipal University, Jaipur | 2018–2022 |
| Degree | B.Tech in Computer Science |
Apoorva Mukhija Family
Apoorva comes from a close-knit, supportive middle-class family. Her mother, Anita Mukhija, is a teacher at The SD Vidya School in Ambala Cantt, and often appears in her videos as a silent cheerleader. Her father, a government employee, prefers to stay away from the limelight, while her younger brother has occasionally made cameo appearances in her vlogs.
Despite Apoorva’s edgy online persona, her values remain deeply rooted in the morals instilled by her family. She credits her mother for teaching her to stand up for herself and speak her truth, even if it’s uncomfortable.
| Relation | Name / Info |
| Mother | Anita Mukhija (Teacher at SD Vidya School) |
| Father | Government Employee (Name not public) |
| Siblings | One Younger Brother |
| Marital Status | Unmarried |
Apoorva Mukhija Career
Apoorva’s digital career officially began in 2019, with a raw, funny video titled “If Beauty Gurus Were Honest.” But it was the COVID-19 lockdown in 2020 that acted as a catalyst. Stuck indoors, she started uploading relatable skits, sarcastic commentaries, and daily vlogs that captured the boredom and chaos of lockdown life.
Her content found immediate resonance with Indian teens and twenty-somethings who appreciated her unfiltered take on everything, from toxic friendships and relationships to job interviews and gender politics.
Over the years, she has:
- Collaborated with over 60 major Indian and global brands like Nike, Meta, Maybelline, Netflix, Amazon, and Google.
- Performed in sketch videos, vlogs, and mini-series.
- Starred in the 2023 web series “Who’s Your Gynac?” in a bold, relatable role.
- Appeared in reality-style digital shows like “India’s Got Latent” and “The Traitors India”.
Her talent has also been recognized on major lists. In 2024, she was ranked #8 on Forbes India’s Top 100 Digital Stars list, cementing her place in India’s growing creator economy.
Apoorva Mukhija Controversy
In early 2025, Apoorva became the center of a digital firestorm after a clip from the comedy talent show “India’s Got Latent” went viral. In it, she was seen exchanging heated words with a contestant, using strong language that many found offensive.
Social media backlash was swift, with hashtags calling out her behavior. An FIR was filed against her and fellow judges like Ashish Chanchlani and Ranveer Allahbadia.
While many celebrities would go silent, Apoorva addressed the controversy head-on, stating:
“Women are judged more harshly for saying things that men get away with. This isn’t just about me—it’s about how society still fears opinionated women.”
She took a brief break from social media, unfollowed everyone, and deleted most of her content before gradually returning to her platforms.
Apoorva Mukhija Net Worth
Apoorva has turned her creativity into a thriving business. As of 2025, her estimated net worth ranges between ₹70 to ₹85 lakhs.
| Aspect | Details |
| Estimated Net Worth | ₹70–85 lakhs (approx. $85,000–$100,000) |
| Primary Income Sources | Brand Collaborations, YouTube, Acting, Events |
| YouTube Ad Revenue | Approx. ₹2–4 lakhs/month (variable) |
| Sponsored Content | ₹50,000–₹1,50,000 per brand deal (avg.) |
| Acting Roles | Appeared in web series and OTT shows |
| Public Speaking / Events | Occasionally participates in panels/shows |
| Net Worth Growth (2022–2025) | Steady rise due to diversified content & endorsements |
Her financial growth is a testament to her smart content strategy and digital brand building.
Apoorva Mukhija Physical Appearance
Apoorva stands at 5 feet 6 inches and weighs around 45 kg. She is known for her expressive brown eyes and her ever-changing hairstyle—from sleek buns to messy curls.
| Attribute | Details |
| Height | 5’6″ (168 cm) |
| Weight | 45 kg (99 lbs approx) |
| Eye Color | Brown |
| Hair Color | Brown |
| Tattoos | Multiple, including “Chaos” and snake |
She sports multiple tattoos, including:
- A snake on her left middle finger
- The word “chaos” on her left forearm
- Butterflies on her ribs
- Other artistic ink on her collarbone and forearms
Her style is edgy, cool, and completely authentic to her persona.
Social Media Accounts of Apoorva Mukhija
Apoorva Mukhija is active across all major platforms and interacts regularly with her audience.
| Platform | Link |
| @the.rebel.kid | |
| YouTube | The Rebel Kid |
| Apoorva Mukhija | |
| Apoorva Mukhija |
Interesting Facts About Apoorva Mukhija
- She’s popularly called “Kaleshi Aurat” by fans.
- She has over 500,000+ loyal followers on Instagram alone.
- Apoorva is also a mental health advocate and often posts about therapy and digital burnout.
- Her dream is to direct a full-length feature film.
- She once went completely offline for 3 months to rediscover her voice after content burnout.
- She doesn’t shy away from making bold statements on politics, feminism, or internet culture.
Apoorva Mukhija FAQs
Q1: What is Apoorva Mukhija’s real name?
A: Apoorva Mukhija. Her online alias is The Rebel Kid.
Q2: Why is she called The Rebel Kid?
A: It reflects her outspoken, fearless personality and refusal to conform to societal expectations.
Q3: What happened in her 2025 controversy?
A: A viral video from a panel show showed her using harsh language, sparking an FIR and online backlash.
Q4: What is Apoorva’s biggest achievement?
A: Ranked #8 on Forbes India’s Top 100 Digital Stars list in 2024.
Q5: Does she have a background in acting?
A: Yes, she has acted in web series like “Who’s Your Gynac?” and “Bat Paved.”
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