Geetika Mahandru: Transforming India’s Beverage Industry
Geetika Mahandru is a distinguished business leader and the President of IndoBevs Pvt. Ltd., a rapidly growing entity in India’s alcoholic beverage sector. Renowned for her strategic vision and innovative approach, she has played a pivotal role in driving IndoBevs’ expansion, establishing it as a market trendsetter with a diversified product portfolio and a strong consumer focus.
Key Information
Bio | |
| Real Name | Geetika Mahandru |
| Profession | President, IndoBevs |
Physical Stats & More | |
| Height | 174 cm |
| Eye Color | Black |
| Hair Color | Black |
Personal Life | |
| Date of Birth | Not Known |
| Age | 45 |
| Birth Place | Delhi |
| Zodiac Sign | Libra |
| Nationality | Indian |
| Hometown | Delhi |
| School | The Indian High School, Dubai |
| College | American University, Dubai |
| Educational Qualification | MBA from IIM Bengaluru |
| Family Details | Husband and Kids |
| Religion | Hindu |
| Hobbies | Travelling, Dance, Alternate Healing |
Favorite Things | |
| Favorite Food | Experimental – love all kinds |
| Favorite Actor | Russel Crow |
| Favorite Actress | Kate Winslet |
| Favorite Place | South Africa |
Marital Details | |
| Marital Status | Married |
| Husband | Sameer Mahandru
|
| Children | 3 kids |
| Net Worth | Not disclosed |
Leadership and Business Growth
Mahandru’s association with IndoBevs traces back to its origins as IndoSpirit in 2007, initially a liquor distribution company. Under her leadership, the company transitioned into manufacturing and marketing its own brands, successfully launching 15 in-house labels, including the widely popular wine cooler Bro Code, premium whiskies like Enso and Eden, and the unique herb-and-botanical-infused liqueur Bonga Bonga. Her strategic foresight has positioned IndoBevs to capitalize on India’s growing demand for premium and innovative alcoholic beverages.
Strategic Expansion and Innovation
Her tenure has been marked by ambitious growth targets and impressive financial performance. IndoBevs reported a net revenue of ₹330 crore in FY24, with projections to reach ₹400 crore in FY25 and an ambitious goal of ₹700 crore by FY26. Mahandru’s commitment to premiumization and product innovation is evident in groundbreaking launches like Bonga Bonga, a world-first spirit consumed via a hookah apparatus, and the upcoming Wingman whisky, set for release in March 2025. She has also spearheaded the company’s expansion into non-alcoholic beverages, with the introduction of the Bro Code energy drink, demonstrating her adaptability to evolving market trends.
Operational Strength and Market Influence
Beyond product development, Mahandru has reinforced IndoBevs’ operational infrastructure. The company serves as the bottling partner for Suntory India and is the exclusive importer of globally renowned brands such as Remy Martin and Zubrowka vodka. Her emphasis on building a high-performing leadership team is reflected in key appointments, including Anupam Gurani as Chief Marketing Officer in 2025, to drive aggressive market expansion and strengthen consumer engagement.
Global Vision and Industry Leadership
Mahandru’s leadership philosophy is rooted in setting industry trends rather than following them. Her vision has propelled IndoBevs’ international footprint, with exports reaching markets like the UAE and beyond. The company aims to achieve a sales target of 2.5 million cases by FY27, up from its current 1.6 million annually, further solidifying its market position.
A Trailblazer in the Beverage Industry
Her professional journey exemplifies a deep understanding of business dynamics and a passion for redefining the beverage industry. Her leadership at IndoBevs underscores her as a transformative figure, seamlessly blending entrepreneurial ambition with a commitment to excellence, innovation, and global expansion.
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