Who is Jeff Sperbeck?
Jeff Sperbeck was a renowned NFL sports agent, business executive, and entrepreneur from the United States, best known for representing legendary NFL players and co-founding successful business ventures. Over a career spanning three decades, he managed the careers of over 100 professional athletes, including the iconic John Elway, with whom he also ventured into hospitality and the premium wine industry. Jeff Sperbeck was widely respected for his sharp business acumen, loyalty, and deep friendships within the sports world.
| Attribute | Details |
| Full Name | Jeff Sperbeck |
| Date of Birth | April 17, 1963 |
Age | 62 Years |
| Place of Birth | Southern California, USA |
| Nationality | American |
| Profession | NFL Agent, Sports Executive, Entrepreneur |
| Known For | Managing NFL careers, business partner of John Elway |
| Key Business | Co-founder of 7Cellars Wine & Spirits |
| Notable Clients | John Elway, Ronnie Lott, Trent Dilfer, 100+ NFL players |
| Years Active | 1988–2025 (37 years) |
| Date of Death | April 30, 2025 |
| Cause of Death | Accidental head injury from golf cart fall |
Jeff Sperbeck Early Life and Background
Jeff Sperbeck was born on April 17, 1963, and raised in Southern California, USA. He developed an early interest in sports, which naturally transitioned into a professional career in sports management. His passion for building long-lasting relationships and his strong negotiation skills set him apart in a highly competitive industry.
From humble beginnings, Jeff worked his way up by building a reputation for being ethical, professional, and fiercely dedicated to his clients.
Jeff Sperbeck Education
Jeff Sperbeck pursued higher education in business and marketing. While detailed specifics of his academic journey are not widely publicized, his early entry into sports marketing right after college highlighted his ambition and entrepreneurial spirit.
Jeff Sperbeck Career Journey
Early Career Beginnings
Jeff started his career in 1988 with Pro Asset Management, a stepping stone that introduced him to the business of sports marketing.
Founding of Sports Marketing Company
In 1989, Jeff took a bold step by founding his own sports marketing and events company in San Francisco, gaining significant traction within just a few years.
Sullivan & Sperbeck Era
In 1994, he co-founded Sullivan & Sperbeck with Mike Sullivan, representing high-profile NFL athletes. Their clientele included superstars like:
- John Elway (Hall of Fame quarterback)
- Ronnie Lott (NFL Hall of Famer)
- Trent Dilfer (Super Bowl-winning QB)
Octagon Leadership
Following the success of their agency, Sullivan & Sperbeck was acquired by Octagon, a global sports agency, in 2001. Jeff served as Director of Football at Octagon, managing over 80 active NFL players and further establishing himself as a leading agent.
Novo Agency & Rep1 Sports
In 2010, Jeff Sperbeck launched The Novo Agency, continuing his legacy as an independent agent. In 2018, Novo Agency merged with Rep1 Sports, expanding his influence in the industry by mentoring younger agents and representing both active and retired NFL professionals.
7Cellars – Entrepreneurial Expansion
In 2015, Sperbeck co-founded 7Cellars Wine & Spirits alongside John Elway and winemaker Rob Mondavi Jr. The brand became popular for its premium Californian wines like Elway’s Reserve and Farm Collection, bridging the gap between sports icons and luxury lifestyle products.
Jeff Sperbeck Family Life
Jeff Sperbeck valued family above all. He was married to Cori Sperbeck, and together they raised three children:
| Relation | Name | Details |
| Wife | Cori Sperbeck | Life partner and mother of his children |
| Children | Carly Sperbeck (daughter), Sam Sperbeck (son), Jackson Sperbeck (son) | |
| Brother | Marshall Sperbeck | College football coach |
| Parents | Not publicly disclosed | — |
Jeff Sperbeck Net Worth Table
| Category | Details |
| Primary Income Source | NFL contract negotiations, agency leadership |
| Business Ventures | Co-owner of 7Cellars Wine & Spirits |
| Estimated Net Worth | $5 – $8 million (approx.) |
| Financial Assets | Equity in sports agencies, the wine business, and investments |
| Real Estate | Private properties in California |
Jeff Sperbeck Social Media
| Platform | Presence | Details |
| Not publicly active | No known public account | |
| Not publicly active | Limited or no public presence | |
| Private/Business use | Associated with Rep1 Sports & 7Cellars | |
| Personal, private | No verified public page |
Jeff Sperbeck maintained a low-profile online presence, focusing primarily on professional engagements.
Jeff Sperbeck Physical Appearance
| Attribute | Description |
| Height | Approx. 6 feet (183 cm) |
| Weight | Approx. 80 kg (176 lbs) |
| Hair Color | Light Brown / Greying with age |
| Eye Color | Brown |
| Body Type | Average, professional appearance |
| Dress Style | Business formal, elegant casual |
Jeff Sperbeck Tragic Death
Jeff Sperbeck tragically passed away on April 30, 2025, at the age of 62 following an unfortunate accident. On April 26, 2025, while riding a golf cart driven by his close friend John Elway at the Madison Club in La Quinta, California, Jeff fell from the vehicle, sustaining a severe head injury. He was rushed to a trauma center but succumbed to his injuries four days later.
The incident was described by authorities as a “horrible accident”, with no foul play or criminal charges involved.
Legacy and Influence
Jeff Sperbeck left behind a massive legacy in the sports world:
- Successfully managed and negotiated NFL player contracts for over 100 athletes.
- Co-founded businesses that bridged sports, lifestyle, and luxury goods.
- Known for helping players build careers beyond football, including entrepreneurial ventures and charitable initiatives.
- Remembered for his mentorship, friendship, and unwavering loyalty, especially by John Elway, who described him as “a friend, a partner, and family.”
Interesting Facts About Jeff Sperbeck
- Represented NFL stars in both their athletic and post-retirement business ventures.
- Co-founded a successful wine brand with a Hall of Fame athlete and a renowned winemaker.
- Managed Elway’s business portfolio, which included restaurants, car dealerships, and wine.
- Advocated for ethical sports representation, gaining immense respect from players and peers.
- Quietly supported numerous charity organizations, though he avoided publicizing his philanthropy.
FAQs About Jeff Sperbeck
Q1. Who was Jeff Sperbeck?
Jeff Sperbeck was a veteran NFL agent, business partner of John Elway, and co-founder of 7Cellars wine.
Q2. What was Jeff Sperbeck known for?
He was famous for representing NFL stars, mentoring young agents, and being part of successful business ventures beyond football.
Q3. How did Jeff Sperbeck die?
He died due to head injuries from a golf cart accident in April 2025.
Q4. Did Jeff Sperbeck have a family?
Yes, he was married to Cori Sperbeck and had three children, Carly, Sam, and Jackson.
Q5. What businesses did he own?
Aside from being a sports agent, Jeff co-founded 7Cellars Wine & Spirits and was involved in multiple hospitality ventures.
Q6. Was Jeff Sperbeck involved in philanthropy?
Yes, he quietly contributed to various charities, particularly those supporting young athletes.
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