Mira Jhala is a forward-thinking Indian entrepreneur whose career spans over a decade of innovation in the food and wellness industry. As the Founder and CEO of FroGo, she is pioneering a frozen food delivery platform that is reshaping how Indian consumers perceive, access, and consume frozen foods. Mira’s success story is a compelling blend of academic brilliance, entrepreneurial foresight, and deep market insight.
Key Information
| Attribute | Details |
|---|---|
| Full Name | Mira Jaywantsinh Jhala |
| Profession | Entrepreneur, Founder & CEO of FroGo |
| Known For | Founding FroGo; Early innovator in cloud kitchens and health food ventures |
| Date of Birth | Not publicly disclosed |
| Place of Birth | Ahmedabad, Gujarat, India |
| Nationality | Indian |
| Education | Executive Program at Harvard Business School; Bachelor’s in Business Administration (assumed) |
| Years Active | 2010 – Present |
| Previous Ventures | Urban Kitchen, Purist Meals (acquired by Cure.fit) |
| Current Company | FroGo (founded in 2022) |
| FroGo Valuation (2025) | ₹44.7 crore (approx. $5.4 million USD) |
| Mira’s Shareholding Value | ₹28.7 crore (approx. $3.5 million USD) |
| Residence | Gurugram, Haryana, India (likely, based on FroGo’s HQ) |
| Marital Status | Not publicly disclosed |
| Languages Spoken | English, Hindi, Gujarati (likely) |
| Hobbies/Interests | Food innovation, consumer behavior, wellness, entrepreneurship, mentorship |
| Industry | FoodTech, Cloud Kitchens, Health & Wellness |
| Key Skills | Leadership, Business Strategy, Product Innovation, Fundraising, Digital Marketing |
| Notable Awards | Recognized among emerging entrepreneurs in the FoodTech sector (details not public) |
| Philanthropy | Supports women entrepreneurs and promotes health awareness initiatives (inferred) |
| Social Media Presence | Active on LinkedIn and Instagram (professional updates and industry insights) |
| Vision | To revolutionize healthy food consumption through accessible cloud kitchen solutions |
| Business Model | Cloud kitchens delivering healthy, convenient meals with a tech-enabled approach |
Educational Background
Mira’s academic journey is as impressive as her entrepreneurial record. She holds degrees from top institutions, including an executive education from Harvard Business School, where she further honed her leadership skills and gained exposure to global business strategies. Her education instilled a deep understanding of operations, consumer psychology, and business modeling—tools she would later use to build impactful ventures.
Personal Life
Mira Jhala was born and raised in Ahmedabad, India, in a family deeply rooted in entrepreneurship. Her father operated a business in the agritech industry, and being surrounded by enterprising individuals from a young age significantly influenced her aspirations. She once remarked, “My father’s business was in the agritech industry, and seeing him do path-breaking work was beyond inspiring”.
After spending a decade studying, working, and living in the United States, Mira returned to India, driven by a desire to make a meaningful impact in her home country. Her international experiences, combined with her Indian roots, have shaped her unique perspective on business and innovation.
While Mira is a public figure in the entrepreneurial world, she maintains a private personal life. Details about her family, marital status, or personal hobbies are not publicly disclosed, reflecting her preference to keep her personal and professional lives distinct.
Mira Jhala’s Net Worth
As of April 2025, FroGo, under Mira Jhala’s leadership, has achieved a valuation of ₹44.7 crore (approximately USD 5.4 million). Mira holds a significant stake in the company, with her shareholding valued at ₹28.7 crore (around USD 3.5 million).
Professional Journey
1. Urban Kitchen (2010–2014): Early Foray into Food-Tech
Mira began her entrepreneurial career with Urban Kitchen, one of India’s early cloud kitchen models. Long before food delivery apps became ubiquitous, Mira foresaw the growing need for efficient, delivery-only food operations. Urban Kitchen catered to busy urbanites looking for quality meals without the hassle of dining out.
2. Purist Meals (2015–2017): Wellness Meets Convenience
Next, Mira founded Purist Meals, a health-focused food startup that specialized in clean-label, ready-to-eat meals. The brand gained traction among health-conscious Indians seeking convenience without compromising on nutrition. The success of Purist caught the attention of Cure.fit, one of India’s leading health-tech companies.
3. Cure.fit (2017–2019): Scaling Wellness
Following the acquisition of Purist, Mira joined Cure.fit in a leadership role. At Cure.fit, she played a pivotal part in building the Eat.fit brand, overseeing food innovation, strategic expansion, and product development. Her time at Cure.fit broadened her experience in managing teams, technology integration, and scaling operations across multiple cities.
FroGo: The Frozen Food Frontier (2022–Present)
In 2022, Mira founded FroGo, India’s first dedicated platform for frozen food delivery with end-to-end temperature control logistics. FroGo is not just an e-commerce platform; it’s a supply chain innovation company that ensures products remain at -18°C throughout the journey, from warehouse to doorstep.
Key Features of FroGo:
- 15+ dark stores in the Delhi NCR region
- AI-powered inventory and delivery system
- Trusted by 200+ brands including McCain, ITC, and Amul
- Processes 7,000+ orders every month
- Raised $1.15 million in seed funding from Inflection Point Ventures
By addressing the traditional inefficiencies in India’s frozen food ecosystem, FroGo is changing consumer perceptions and expanding access to high-quality frozen products in a country where fresh food has always dominated.
Challenges and Resilience
Mira’s journey hasn’t been without hurdles. From skepticism about the viability of frozen food in India to managing complex cold-chain logistics, Mira faced numerous obstacles. The lack of existing infrastructure meant that she had to build many components from scratch—warehousing systems, insulated delivery fleets, and customer trust.
Yet, her ability to think long-term, execute methodically, and build teams around a shared vision helped her overcome these challenges. Her resilience during the COVID-19 pandemic, which disrupted food supply chains globally, also demonstrated her adaptability as a leader.
Leadership Style and Vision
Mira Jhala is known for her empathetic, inclusive, and mission-driven leadership style. She believes in empowering her team through trust and ownership. Her decision-making is data-informed but deeply rooted in human behavior and intuition—qualities that make her a rare blend of analytical thinker and people-centric leader.
Her vision for FroGo is bold yet practical:
“To make frozen food not just an option, but a preferred lifestyle choice for Indian households by ensuring trust, quality, and convenience.”
Awards and Recognition
Mira Jhala’s work has earned her multiple accolades and features, including:
- India Today’s Top 8 Emerging Womenpreneurs
- Featured in YourStory, Business Standard, and Economic Times Retail
- Recognized by startup platforms for her contributions to food-tech and women-led enterprises
Mentorship and Community Engagement
Mira is also passionate about giving back to the startup ecosystem. She regularly mentors young entrepreneurs, especially women trying to break into male-dominated sectors like logistics and tech. She has spoken at TiE Delhi, Startup India summits, and food innovation panels.
Future Plans
Mira aims to expand FroGo into 10+ metro cities by 2026 and explore B2B cold-chain logistics as a secondary vertical. She is also considering private-label frozen foods to ensure consistent quality and pricing. Another long-term goal is to export Indian frozen meals to international markets, putting “Make in India” on global freezers.
Interesting facts about Mira Jhala
- Pioneer of Cloud Kitchens in India: Mira was among the early adopters and promoters of the cloud kitchen model in India with her startup Urban Kitchen, way before the food delivery boom.
- Harvard Trained Leader: She enhanced her entrepreneurial and leadership skills through an executive program at Harvard Business School, giving her a global edge in business strategy.
- Health-Conscious Food Innovator: Before FroGo, Mira founded Purist Meals, focusing on clean, preservative-free, ready-to-eat meals, showing her commitment to wellness and quality food.
- Frozen Food Supply Chain Innovator: With FroGo, she introduced India’s first zero-temperature-loss cold chain logistics platform, maintaining food at -18°C from warehouse to doorstep — a game changer in frozen food delivery.
- Serial Entrepreneur: Mira has successfully built and exited startups, including the acquisition of Purist Meals by Cure.fit, highlighting her track record of creating valuable businesses.
- Women Leadership Role Model: She is recognized among India’s top emerging women entrepreneurs, inspiring many young women to venture into the traditionally male-dominated tech and logistics space.
- Focused on Consumer Trust: Mira emphasizes building customer trust through quality control and transparency, a key reason why FroGo stands out in a market skeptical about frozen food.
- Rapid Growth Driver: Under her leadership, FroGo expanded to more than 15 dark stores and processes thousands of orders monthly, reflecting her operational excellence.
- Mentor and Speaker: She actively mentors young entrepreneurs and is a sought-after speaker at startup events and food-tech conferences.
- Visionary for the Future: Mira plans to expand FroGo into multiple Indian cities and is exploring B2B cold-chain logistics and private-label products, showing her forward-thinking approach.
FAQs about Mira Jhala
- Who is Mira Jhala?
Mira Jhala is an Indian entrepreneur and the founder & CEO of FroGo, a pioneering frozen food delivery startup in India. - What is FroGo?
FroGo is a frozen food delivery platform that ensures zero temperature loss (-18°C) throughout the supply chain, offering high-quality frozen products directly to customers’ doorsteps. - What is Mira Jhala’s educational background?
Mira completed an executive program at Harvard Business School and has extensive experience in food-tech and startup ecosystems. - Which other startups has Mira Jhala founded or worked with?
Before FroGo, Mira founded Urban Kitchen, one of India’s earliest cloud kitchens, and Purist Meals, a healthy ready-to-eat food startup later acquired by Cure.fit, where she also held a leadership role. - What awards or recognitions has Mira Jhala received?
She has been recognized among India Today’s Top 8 Emerging Womenpreneurs and is featured in leading business and startup publications for her contributions to food-tech innovation. - What is Mira Jhala’s vision for FroGo?
Her vision is to normalize frozen food consumption in India by building consumer trust through quality, convenience, and cutting-edge cold-chain technology. - Is Mira Jhala involved in mentoring or community work?
Yes, she actively mentors startups, especially women entrepreneurs, and participates in industry panels and startup events to share her insights and experiences.
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