Overview
Rajesh Joshi is a Delhi-based media strategist and entrepreneur with more than two decades of experience in advertising and communications. He is the Founder of Chariot Media (registered as Chariot Productions Media Pvt. Ltd.), a full-service, 360-degree brand promotion agency accredited by the Indian Newspaper Society (INS) and the Indian Broadcasting & Digital Foundation (IBF), and registered with Doordarshan and All India Radio. Under his leadership, the agency plans, buys and executes campaigns across television, radio, print, outdoor and digital media for a growing roster of national and international clients.
In April 2025, Joshi was named “Big Impact Creator of the Year” at the Big Impact Awards in Delhi NCR, organised by the BIG FM Group, the radio network owned by Reliance Group. The award presented in the third season and 43rd chapter of the awards across the Indian subcontinent recognised professionals selected through a combination of industry research, perceptual surveys and business evaluations, and cited Joshi’s strategic vision in redefining brand engagement and 360-degree media outreach. Coverage of the honour ran across national outlets including ANI, The Tribune, Business Standard and Republic World.
Career and the Founding of Chariot Media
Rajesh Joshi built his career on the media-buying and media-planning side of advertising – the discipline of getting a brand’s message in front of the right audience, on the right platform, at the right moment. Over more than twenty years, that grounding took him across every major medium: television and radio, print and outdoor, and, in more recent years, digital. He founded Chariot Media to bring those disciplines under one roof, on the premise that clients are better served by a single partner who can move a campaign from strategy through creative and into release, rather than by stitching together specialists for each medium.
That premise shaped the agency’s structure. Chariot Media’s core service lines – brand strategy, media planning, media buying and release, electronic and print media (including press-release writing), and outdoor advertising are designed to work together rather than as siloed offerings. The agency operates from its registered office at Nehru Place in New Delhi, and its INS and IBF accreditation, along with its Doordarshan and All India Radio registration, position it to place campaigns directly across India’s major broadcast and print channels.
Rajesh Joshi has described his approach as pairing creative storytelling with disciplined, data-informed media execution – a combination he credits for the agency’s ability to produce measurable results for clients ranging from emerging businesses to established national and international brands. He is also known for building and mentoring a young team at Chariot Media, and for treating client relationships as long-term partnerships rather than one-off campaign engagements.
“Advertising is about purpose, not just promotion. At Chariot Media, we strive to tell stories that matter, create connections that last, and build campaigns that go beyond visibility to truly make a difference.” — Rajesh Joshi
Notable Campaigns
In September 2024, Chariot Productions Media served as the media partner facilitating a collaboration between camera and content-creation equipment brand Digitek and actors Janhvi Kapoor and Rohit Suresh Saraf, aimed at expanding Digitek’s presence in professional photography, videography and content creation. Announcing the tie-up, Joshi said the agency recognised the “dynamic presence and widespread appeal” the two actors brought, and that the collaboration would help “merge cutting-edge technology with the vibrant world of entertainment.” The partnership was reported in the trade press, including MxMIndia.
“As the media partner for Digitek, we recognise the dynamic presence and widespread appeal that Janhvi and Rohit bring. Their alignment with Digitek’s brand values and vision will enhance our efforts to merge cutting-edge technology with the vibrant world of entertainment.” — Rajesh Joshi, Director, Chariot Productions Media Pvt. Ltd.
Recognition
Joshi’s “Big Impact Creator of the Year” win was widely covered as recognition of his contribution to the Indian advertising and media industry specifically, his role in shaping integrated, 360-degree approaches to brand engagement at a time when clients increasingly expect a single agency to operate seamlessly across traditional and digital channels. On receiving the award, he was reported as saying:
“True impact is never the work of one individual – it is the collective effort of a passionate team, supportive clients, and an industry that constantly inspires innovation. This award is not just a recognition of my journey, but a celebration of the creative energy that drives Chariot Media forward.” – Rajesh Joshi, on receiving the Big Impact Creator of the Year award
What Drives Him
- Building long-term client and industry partnerships rather than one-off campaigns
- Pairing creative storytelling with data-driven media strategy
- Mentoring a young, dynamic team at Chariot Media
- Staying ahead of shifts in the media and digital landscape
At a Glance
- Founder, Chariot Media (Chariot Productions Media Pvt. Ltd.), New Delhi
- 20+ years in advertising, media planning and media strategy
- Agency accreditation: INS (Indian Newspaper Society), IBF; registered with Doordarshan and All India Radio
- Service lines: Brand Strategy · Media Planning · Media Buying & Release · Electronic & Print Media · Outdoor Advertising
- Honour: “Big Impact Creator of the Year”, Big Impact Awards, Delhi NCR (BIG FM Group / Reliance Group), 2025
- Notable client work: Media partner facilitating the Digitek x Janhvi Kapoor & Rohit Suresh Saraf brand collaboration (2024)
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