E-commerce has changed the way people conduct business in India. The Indian e-commerce market is expected to grow from US$ 46.2 billion in 2020 to US$ 350 billion by 2030. An increase in internet and smartphone penetration has fuelled much of the industry’s growth. The number of internet connections in 2021 increased significantly to 830 million, driven by the ‘Digital India’ programme. Vibhu Agarwal, the Founder and Group CEO of Ullu & Atrangii has now launched ULLU 99, an e-commerce platform. It includes products for all classes and types, with a wide range of merchandise such as clothing, footwear, equipment, health and hygiene, and a ship-and-drop module.
Ullu 99 is India’s first vendor and buyer friendly purchasing app. It’s USP is to increase penetration across the country through fixed price points and value-added services. Because online purchasing has grown significantly in recent years, e-commerce companies have effectively gained market share in comparison to the retail industry, contributing significantly to the global economy.
The prices of the products on Ullu 99 range from Rs 99 to Rs 899, providing customers with not only a wide range of options but also competitive pricing. Vibhu Agarwal informs, “Customers can join through social media including Instagram and Facebook, but orders can only be placed on the platform’s website.”
Vibhu Agarwal Ullu & Atrangii says, “Most people these days rely on online platforms, and these platforms have grown exploded post the pandemic . In a strategic move to enter this extremely challenging and competitive market, our newest venture, Ullu 99, will provide customers with high-quality goods at low prices. We’ve had a lot of success with our leisure ventures, and we’re now excited to provide value to customers in the e-commerce space as well. We hope that customers will benefit from the high value and low prices on a wide range of products.”
News travels at breakneck speed across the internet. By providing a positive experience to customers, Ullu 99 stands to grow when these delighted customers spread the good word within their social circle. This, in turn, births new customers to Ullu 99, where they can experience the benefit for themselves. The key to sustaining long-term growth with this cycle is to focus on the consume.
“There are many ways to centre a business. You can be competitor focused, product focused, technology focused, and business model focused. However, obsessive customer focus, in my opinion, is by far the most important strategy,” says Vibhu Agarwal of Ullu.
Ullu 99 is always learning more about its customers. For example, as customers search for and add products to their shopping carts, behavioural data shows trends that reveal product preferences and purchasing habits. With a clear vision of expanding throughout India, the company is seizing the Indian market segment that seeks high quality at reasonable prices. The company currently has 89 million active subscribers and aims to reach 200 million active prospects by the end of 2022.
