Who is Akriti Gupta?
Akriti Gupta is an Indian entrepreneur and the Founder & CEO of Loopie, a premium design-first baby gear brand that focuses on safety & comfort. Through Loopie, she is building a homegrown Indian brand that competes with global players in the baby stroller and accessories segment.
Akriti combines strong business education with deep industry experience. Moreover, she brings the perspective of a mother who understood first-hand the gaps in the Indian baby gear market. As a result, Loopie was created to offer thoughtfully designed, high-quality products tailored for Indian families.
| Field | Details |
| Full Name | Akriti Gupta |
| Profession | Entrepreneur |
| Designation | Founder & CEO |
| Company | Loopie |
| Industry | Baby Gear & Parenting Products |
| Education | B.Tech (Computer Science), PGDM (Marketing) |
| Alma Mater | KIIT & IIM Ahmedabad |
| Known For | Building a premium Indian baby gear brand |
| Funding Raised | ₹7.2 Crore (Seed Round) |
Early Life & Education
Akriti Gupta completed her B.Tech in Computer Science from Kalinga Institute of Industrial Technology (KIIT). Later, she pursued a Post Graduate Diploma in Management (PGDM) from Indian Institute of Management Ahmedabad, one of India’s most prestigious business schools.
Her education laid a strong foundation in technology, marketing, and strategic thinking. Therefore, when she stepped into entrepreneurship, she already had the tools needed to build and scale a consumer brand.
Professional Journey Before Loopie
Before founding Loopie, Akriti worked for over a decade in the kids and baby products category. During this time, she gained experience in:
- Product sourcing
- Category management
- Supply chain operations
- Retail expansion
- Business strategy
This exposure helped her understand both the demand and supply side of the market. Consequently, she identified a major gap: Indian parents either had access to low-quality domestic options or very expensive imported brands.
She realized there was space for a premium yet locally relevant brand and that insight led to the birth of Loopie.
The Birth of Loopie
Loopie was founded in 2025 with a clear mission to build a premium Indian baby gear brand that meets international standards while understanding Indian parenting needs.
Akriti launched Loopie with the Loopie Hop stroller and a curated range of premium stroller accessories, after which the brand expanded its line-up to include the diaper bag and multi-stage car seat.
Importantly, she focused on combining:
- Safety certifications
- Elegant design
- Practical functionality
- Comfort for both baby and parent
Because of this positioning, Loopie quickly attracted attention in India’s growing parenting market.
Funding & Growth
In 2025, Loopie raised ₹7.2 crore in seed funding. The funding round was led by well-known investors including Sauce VC, Hyperscale Ventures, and the Patni Family Office.
This investment allowed Loopie to:
- Expand product lines
- Build Team
- Expand distribution channels
Therefore, within a short span, Loopie positioned itself as one of the promising premium baby gear startups in India.
Shark Tank India Appearance
Akriti Gupta gained national visibility after appearing on Shark Tank India. During her pitch, she confidently presented Loopie’s vision, market opportunity, and growth strategy.
Her presentation impressed the sharks with:
- Clear business fundamentals
- Strong category understanding
- Confident negotiation skills
- Long-term brand vision
Notably, she demonstrated that she values strategic alignment over quick capital. This strengthened her image as a thoughtful and determined founder.
Leadership Style & Vision
Akriti Gupta believes that parenting should be joyful and stress-free. Therefore, she designs Loopie products that fit seamlessly into the lives of new-age parents.
Her leadership approach includes:
- Design-first thinking
- Customer-centric product development
- Long-term brand building
- Sustainable growth strategy
Moreover, she aims to create a global Indian brand that represents quality and trust in the baby care segment.
Why Akriti Gupta Stands Out
Several qualities make Akriti Gupta a notable new-age entrepreneur:
- Deep industry experience in baby products
- Ability to build strong team and fundraise.
- National recognition through Shark Tank India.
As a result, she represents a new generation of Indian founders building consumer brands with global ambition.
Personal Philosophy
Akriti often emphasizes that great brands are built by deeply understanding customers. Since she is a mother herself, she understands the emotional and practical decisions parents make.
Therefore, Loopie is not just a business venture it is a brand shaped by lived experience.
The Road Ahead
India’s baby care market is expanding rapidly. With rising disposable incomes and increasing awareness about safety and quality, demand for premium baby gear continues to grow.
Under Akriti Gupta’s leadership, Loopie aims to:
- Launch innovative new products
- Expand across major Indian cities
- Strengthen online and offline presence
- Explore global expansion opportunities
If growth continues at the current pace, Loopie may soon become a leading Indian name in the premium baby gear segment.
Conclusion
Akriti Gupta is more than just a startup founder. She is a strategic thinker, a determined entrepreneur, and a brand builder with a clear mission.
Through Loopie, she is redefining how Indian parents experience baby gear. Furthermore, with strong investor backing and national recognition, she stands among the emerging women leaders shaping India’s consumer startup ecosystem.
Read more biographies and success stories of business leaders, celebrities, healthcare professionals, etc. at Leader Biography.
