Who Is Alix Earle?
Alix Earle, whose full name is Alix Ashley Earle, is an American social media influencer, entrepreneur, podcast host and television personality. She became popular through TikTok, where she shares beauty routines, fashion advice, personal stories and lifestyle videos.
She gained widespread attention in 2022 through her informal “Get Ready With Me” videos. In these videos, she talks directly to viewers while doing her makeup, choosing outfits or getting ready for events. Her willingness to discuss personal experiences, including acne, relationships and everyday problems, helped her connect with a large audience.
Alix studied marketing at the University of Miami and graduated in 2023. After college, she continued building her online career through brand partnerships, podcasting and television appearances.
She hosted the podcast Hot Mess with Alix Earle and competed on Season 34 of Dancing with the Stars in 2025, where she finished as the runner-up. In March 2026, she launched her skincare company, Reale Actives. Later that year, she became the star of Netflix’s reality series Earle Meets World, which follows her career and blended family.
Her journey from a college student making TikTok videos to a business owner and television personality has made her one of the most recognisable creators of her generation.
Alix Earle Information
| Detail | Information |
|---|---|
| Full Name | Alix Ashley Earle |
| Popular Name | Alix Earle |
| Date of Birth | December 16, 2000 |
| Age | 25 years (as of November 2026) |
| Birthplace | Monmouth County, New Jersey, USA |
| Nationality | American |
| Profession | Influencer, Entrepreneur, Podcast Host, TV Personality |
| Zodiac Sign | Sagittarius |
| Education | University of Miami |
| Degree | Marketing |
| Famous For | TikTok GRWM videos and lifestyle content |
| Podcast | Hot Mess with Alix Earle |
| Skincare Brand | Reale Actives |
| Relationship Status | Single (as last publicly reported) |
| Marital Status | Unmarried |
| Net Worth | Not independently verified |
| Years Active | 2020s–present |
Alix Earle Early Life
Alix Earle was born on December 16, 2000, in Monmouth County, New Jersey, United States. She grew up in New Jersey in a family that encouraged hard work and independence.
Her childhood was affected by her parents’ divorce. Her parents, Thomas “TJ” Earle and Alisa Maniaci, separated when Alix was young. She has spoken about how difficult the experience was and how it changed her understanding of family life.
Alix has said that she wanted to support her younger sister during that period. She believes the experience helped her become more responsible at an early age.
Her father is an entrepreneur who runs a family asphalt business with his brothers. Alix has described him as an important influence on her work ethic. When she was around 12 years old, she worked at an ice cream shop opened by her father and relatives. The experience taught her about responsibility, money and dealing with customers.
She also worked at a boutique during her teenage years. This gave her an opportunity to learn about social media promotion and online marketing. She enjoyed creating content for the store and gradually became interested in building her own online presence.
Alix Earle Education
Alix attended the University of Miami in Florida, where she studied marketing at the Patti and Allan Herbert Business School.
During her university years, she began posting regularly on TikTok. Her videos included beauty routines, college experiences, fashion choices and personal conversations. Her popularity increased significantly in 2022, while she was still a student.
Her marketing education gave her a useful foundation for understanding branding, advertising and consumer behaviour. These skills later became relevant to her business partnerships and skincare company.
Alix graduated from the University of Miami in May 2023 with a bachelor’s degree in marketing.
She has also remained connected to the university. She established the Alix Earle Scholarship to support students studying business at the institution.
Alix Earle Family
Family is an important part of Alix Earle’s public life. Her family members have appeared in her videos and later became part of her Netflix reality series.
Father – TJ Earle
Thomas “TJ” Earle is Alix’s father. He is an entrepreneur from New Jersey and runs an asphalt business with his brothers. Alix has described him as a strong influence on her business interests and work ethic. He also became involved in helping manage aspects of her career.
Mother – Alisa Maniaci
Alisa Maniaci is Alix’s mother. She has appeared in Alix’s social media content and Netflix series. After separating from TJ, she built a separate life and has a relationship with a man named Todd.
Sister – Ashtin Earle
Ashtin Earle is Alix’s younger sister and is also a social media personality. The sisters share an interest in fashion, beauty and content creation. They have appeared together in online videos and Earle Meets World.
Stepmother – Ashley Dupré
Alix’s father later married Ashley Dupré. Ashley and TJ have three children together: Izabel, Penelope and Thomas. They are Alix’s younger half-siblings.
Alix’s blended family became a major part of the Netflix series Earle Meets World. The show gives viewers a closer look at their relationships and family life.
Alix Earle Career Journey
Early Social Media Career
Alix started building her online presence while studying at the University of Miami. She had always enjoyed making videos and experimenting with creative ideas.
Her early content did not immediately attract a large audience. However, she continued posting and gradually developed a style that felt personal and conversational.
Her popularity increased in 2022 when her “Get Ready With Me” videos began gaining attention on TikTok. Rather than simply showing makeup products or outfits, she talked about her experiences while getting ready.
She discussed topics such as friendships, dating, college life, beauty problems and social events. Her candid approach made viewers feel as if they were having a conversation with a friend.
Rise to Fame Through TikTok
Alix became widely recognised as one of TikTok’s popular lifestyle creators. Her videos about acne and skincare also attracted attention because she openly discussed her struggles with her skin.
She shared her experiences with acne treatments and the effect that skin problems had on her confidence. This helped her connect with viewers who had similar experiences.
Her popularity eventually led to partnerships with beauty, fashion and lifestyle brands. She became known for having strong engagement with her audience and for influencing purchasing decisions.
She also appeared in major advertising campaigns and television interviews. In 2023, she was included in Forbes’ 30 Under 30 list.
Hot Mess with Alix Earle
Alix expanded into podcasting with Hot Mess with Alix Earle, which was released through Alex Cooper’s Unwell Network.
The podcast allowed her to discuss topics in greater detail than she could in short social media videos. She talked about relationships, friendships, confidence, career decisions and personal experiences.
The show helped her reach listeners who wanted longer conversations and more details about her life.
Her podcast career also increased her visibility in the entertainment industry. She became a regular subject of media coverage because of her open discussions about her personal life.
Dancing with the Stars
In 2025, Alix joined Season 34 of the American dance competition Dancing with the Stars.
She was paired with professional dancer Val Chmerkovskiy. The competition required her to learn different dance styles and perform in front of a live television audience.
Alix’s participation introduced her to viewers who might not have followed her social media accounts. She also discussed the physical and emotional challenges of preparing for weekly performances.
She and Val reached the final and finished in second place. The result was one of the major achievements of her television career.
Launch of Reale Actives
In March 2026, Alix launched her own skincare brand, Reale Actives. The company focuses on skincare products for people dealing with acne and blemish-prone skin.
The idea came from her personal experiences with acne. She had discussed her skin struggles publicly for years and wanted to create products that addressed concerns she understood personally.
She worked with dermatologist Dr. Kiran Mian during the development of the brand. Its first collection included cleansers, a serum, a cleansing balm and a moisturiser.
Reale Actives marked an important change in her career. Instead of depending only on sponsored content, she became involved in building and promoting her own consumer brand.
Earle Meets World on Netflix
In September 2026, Alix made her reality television debut as the star of Netflix’s Earle Meets World.
The show follows her professional life, personal relationships and blended family. It also features her sister Ashtin, her parents, her stepmother and younger siblings.
The series gives viewers a closer look at the people around Alix and the challenges of managing a public career.
Netflix announced the renewal of Earle Meets World for a second season on November 12, 2026. The next season is expected to follow new developments in her business and personal life.
Alix Earle Major Work and Achievements
Alix has worked across social media, business, podcasting and television. Some of her major achievements include:
- TikTok popularity: Became widely known through her “Get Ready With Me” videos.
- Forbes 30 Under 30: Was included in the 2023 list.
- Hot Mess with Alix Earle: Hosted a popular podcast through the Unwell Network.
- Dancing with the Stars: Finished as runner-up in Season 34 in 2025.
- Brand partnerships: Worked with major consumer and lifestyle brands, including Poppi.
- Business investments: Took an equity stake in Poppi as part of her brand partnership and has also been associated with other beverage businesses.
- Reale Actives: Launched her own skincare company in March 2026.
- Earle Meets World: Became the star of a Netflix reality series in September 2026.
- Netflix renewal: Her reality series received a second-season renewal in November 2026.
- University scholarship: Established the Alix Earle Scholarship at the University of Miami.
- Meals in Heels: Created a recurring community event focused on preparing and distributing meals to people in need.
Her business work has also attracted attention from financial and business publications. Forbes included her in its 2026 Top Creators earnings coverage, reporting estimated creator earnings of $12 million for the period covered by its list. This is an estimate of earnings, not a verified personal net worth.
Alix Earle Relationships and Boyfriend
Alix Earle’s dating life has received considerable media attention because she has openly discussed relationships on social media and in interviews.
Tyler Wade
Alix was previously linked to professional baseball player Tyler Wade. Their relationship was relatively short and ended in December 2022.
Braxton Berrios
Her most widely known relationship was with NFL player Braxton Berrios. They began dating in 2023 and were together for nearly two years.
The couple attended public events and supported each other’s careers. Alix also spoke about their relationship on her podcast and in social media videos.
In December 2025, she confirmed that they had separated. She explained that long-distance arrangements and different career priorities had made the relationship difficult. She also said they remained on good terms.
Tom Brady Dating Rumours
In early 2026, Alix was linked to former NFL quarterback Tom Brady after they were seen together at social events. Their interactions led to considerable online speculation.
However, Alix did not confirm a serious relationship. In September 2026, she discussed the situation on Earle Meets World and made clear that it was not a serious relationship.
As of November 2026, she has not publicly confirmed a boyfriend and is reported to be single.
Alix Earle Lifestyle and Personal Life
Alix’s lifestyle includes travel, fashion events, business meetings, social media projects and time with family and friends.
She has lived in Miami and has travelled frequently for work. Her professional commitments have taken her to major entertainment events, brand campaigns and television productions.
Beauty and skincare are important parts of her public image. She has spoken openly about dealing with acne and how it affected her confidence. Those experiences eventually influenced her decision to create Reale Actives.
She also enjoys fashion and regularly shares outfits and beauty routines with her audience. Her social media content often includes everyday activities, travel experiences and behind-the-scenes moments.
Alix has used her public platform for charitable activities as well. Her Meals in Heels events have brought people together to prepare food for local shelters. She has also created a scholarship at her former university.
Her Netflix series gives viewers more information about her personal life and relationships with family members. It also shows the challenges of managing a growing business while remaining active in entertainment.
Alix Earle Social Media Accounts
Alix built her career through social media and continues to use online platforms to share updates about her life and business.
| Platform | Account |
|---|---|
| @alix_earle | |
| TikTok | @alixearle |
| YouTube | Alix Earle |
| Podcast | Hot Mess with Alix Earle |
| Official Links | alixearle.com / official social links |
Her official social links and current projects can also be found through her verified Linkme profile. Follower numbers change frequently, so they are not included here.
Alix Earle Net Worth
Alix Earle earns money through several sources, including social media partnerships, sponsored campaigns, business investments, television appearances and her skincare company.
Her brand partnerships have included major consumer companies. One notable example is Poppi, where she received an equity stake as part of her endorsement arrangement. Poppi was later acquired by PepsiCo in a deal valued at $1.95 billion.
She also launched Reale Actives in 2026, giving her a business of her own in the skincare industry.
Forbes reported estimated earnings of approximately $12 million for Alix in its 2026 Top Creators coverage. This figure represents estimated earnings for the period used by Forbes and should not be confused with her total wealth.
Her actual net worth has not been independently confirmed.
| Financial Detail | Information |
|---|---|
| Net Worth | Not independently verified |
| Forbes 2026 Creator Earnings | Estimated $12 million |
| Main Income Sources | Social media, brand deals, investments, television and business |
| Skincare Company | Reale Actives |
| Known Investment | Poppi |
| Other Business Interests | Beverage brand partnerships and investments |
Alix Earle Physical Appearance
Alix is known for her fashion and beauty content. She frequently shares makeup routines, hairstyles and outfits through her social media accounts.
She has not consistently published verified details about all her physical measurements. The following table avoids presenting uncertain figures as facts.
| Physical Detail | Information |
|---|---|
| Height | Not reliably confirmed |
| Weight | Not publicly confirmed |
| Eye Colour | Not reliably confirmed |
| Hair Colour | Blonde |
| Body Measurements | Not publicly confirmed |
| Fashion Style | Modern, casual and trend-focused |
| Known For | Beauty routines and fashion content |
Interesting Facts About Alix Earle
- Alix was born on December 16, 2000, in New Jersey.
- She became famous through TikTok while studying at the University of Miami.
- Her “Get Ready With Me” videos helped her gain a large audience.
- She graduated with a marketing degree in May 2023.
- She worked at an ice cream shop when she was around 12 years old.
- Her father is an entrepreneur who runs an asphalt business with his brothers.
- She created the Hot Mess with Alix Earle podcast.
- She competed on Dancing with the Stars in 2025 and finished second.
- She launched her skincare company, Reale Actives, in March 2026.
- She has spoken publicly about her long-term struggles with acne.
- She established a scholarship for business students at the University of Miami.
- Her Netflix series is called Earle Meets World.
- Netflix renewed her reality series for a second season in November 2026.
- She has a younger sister named Ashtin Earle, who is also a creator.
- Her family and childhood experiences are part of the story told in her Netflix series.
Frequently Asked Questions about Alix Earle
Q1. Who is Alix Earle?
Alix Earle is an American social media influencer, entrepreneur, podcast host and television personality. She became famous through her TikTok “Get Ready With Me” videos and later launched her skincare company, Reale Actives.
Q2. How old is Alix Earle?
Alix Earle was born on December 16, 2000. She is 25 years old as of November 2026.
Q3. Where is Alix Earle from?
She is from Monmouth County, New Jersey, United States.
Q4. Who is Alix Earle’s boyfriend?
Alix has not publicly confirmed a current boyfriend as of November 2026. She previously dated NFL player Braxton Berrios and was linked to Tom Brady in 2026.
Q5. What is Alix Earle famous for?
She is famous for her TikTok “Get Ready With Me” videos, beauty and lifestyle content, podcast Hot Mess with Alix Earle and Netflix series Earle Meets World.
Q6. What did Alix Earle study?
She studied marketing at the University of Miami and graduated in May 2023.
Q7. What is Alix Earle’s skincare brand?
Her skincare company is called Reale Actives. It launched in March 2026 and focuses on products for acne-prone skin.
Q8. What is Alix Earle’s net worth?
Her exact net worth is not publicly verified. Forbes reported estimated creator earnings of around $12 million in its 2026 Top Creators coverage, but that figure is not the same as her net worth.
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