Who is Aashna Shroff?
Aashna Shroff is a prominent Indian fashion influencer, blogger, entrepreneur, YouTuber, and content creator. She is widely known for her impeccable sense of style and luxury fashion content, which has earned her millions of followers and prestigious awards.
She started her journey as a blogger and online store owner, later becoming one of India’s most sought-after digital creators. Her blog, The Snob Journal, and online store, The Snob Shop, are among her most successful ventures.
In 2023, Aashna was crowned Cosmopolitan’s Luxury Fashion Influencer of the Year, solidifying her position as a leading figure in the influencer space. She is also widely recognized as the wife of the renowned playback singer Armaan Malik, marrying him in early 2025.
| Category | Details |
| Full Name | Aashna Shroff |
| Date of Birth | August 4, 1993 |
| Age (2025) | 31 Years |
| Birthplace | Mumbai, Maharashtra, India |
| Nationality | Indian |
| Religion | Hinduism |
| Zodiac Sign | Leo |
| Mother | Kiran Shyam Shroff (Former Model) |
| Marital Status | Married |
| Spouse | Armaan Malik (Singer) |
| Education | London College of Fashion, Mithibai College |
| Profession | Fashion Blogger, Influencer, Entrepreneur, YouTuber |
| Height | 5’4″ (162 cm) |
| Weight | 52 kg (114 lbs) |
| Hair Color | Dark Brown |
| Eye Color | Brown |
| Net Worth (2025) | ₹37 Crore ($4.5 Million) |
| Blog Name | The Snob Journal |
| Business | The Snob Shop |
| Awards | Cosmopolitan Luxury Fashion Influencer of the Year (2023) |
Aashna Shroff Early Life
- Date of Birth: August 4, 1993
- Birthplace: Mumbai, Maharashtra, India
- Nationality: Indian
- Zodiac Sign: Leo
Aashna was born into a supportive Sindhi Hindu family. Her mother, Kiran Shyam Shroff, a former model, raised her as a single parent. Growing up in Mumbai, Aashna was exposed to the world of fashion and glamour, which sparked her interest in design and creativity from a very young age.
Aashna Shroff Education
Aashna Shroff’s educational background is as versatile as her career.
- She studied at Mithibai College, Mumbai, completing her Higher Secondary Certificate (HSC).
- Later, she pursued a fashion degree at the London College of Fashion, where she honed her understanding of luxury fashion and styling.
- In addition, Aashna explored interior design and photography, even studying at the New Zealand Tertiary College, which added to her creative skill set.
Her well-rounded education gave her the confidence and knowledge to step into the fashion and digital industries.
Aashna Shroff Family
Aashna shares a close relationship with her mother, Kiran Shyam Shroff, who has been her biggest source of inspiration and support.
- Mother: Kiran Shyam Shroff (former model and single parent)
- Spouse: Armaan Malik (married in January 2025)
Aashna’s journey has been deeply influenced by her mother’s resilience and encouragement, which helped her pursue her creative dreams fearlessly.
Aashna Shroff Career
1. Early Beginnings
Before stepping into the world of fashion and digital content, Aashna worked as a preschool teacher. However, her true passion lay in fashion and entrepreneurship, which led her to leave her job in 2013 and take a bold step toward building her own brand.
2. The Snob Journal
Aashna launched her blog, The Snob Journal, in 2013.
The blog quickly gained attention for its high-quality fashion tips, style inspiration, and luxury lifestyle content. It became a hub for young women seeking guidance on fashion and self-expression.
The success of her blog also encouraged her to venture into YouTube, where she showcased:
- Styling videos
- Fashion hauls
- Lifestyle vlogs
- Travel content
Her YouTube channel now has over 150K subscribers, making it one of India’s most prominent fashion-focused channels.
3. The Snob Shop
In parallel with her blog, Aashna started The Snob Shop, an online fashion store that offered curated clothing and accessories.
The shop became a successful extension of her brand, allowing her to turn her love for fashion into a thriving business.
4. Collaborations with Leading Brands
Aashna’s influence in the digital space caught the attention of global and national brands. She has worked with top companies such as:
- Nykaa
- L’Oréal
- Maybelline
- Estée Lauder
- Dior
- H&M
These collaborations have not only expanded her reach but also positioned her as a leader in the influencer marketing industry.
5. Recognition and Awards
Her hard work and creativity were recognized when she won Cosmopolitan’s Luxury Fashion Influencer of the Year (2023).
This award validated her impact on the fashion and digital content industries.
Aashna Shroff Personal Life
Aashna’s personal life came into the limelight due to her relationship with popular singer Armaan Malik.
- The couple confirmed their engagement in August 2023, delighting their fans.
- On January 2, 2025, Aashna and Armaan tied the knot in a beautiful and private wedding ceremony attended by close friends and family.
Their marriage was one of the most talked-about events in the Indian entertainment industry, blending the worlds of music and fashion.
Aashna Shroff Net Worth
Aashna Shroff has built an impressive net worth through her blogging, brand partnerships, YouTube revenue, and entrepreneurial ventures.
| Year | Estimated Net Worth |
| 2023 | ₹20 Crore ($2.4 Million) |
| 2024 | ₹30 Crore ($3.6 Million) |
| 2025 | ₹37 Crore ($4.5 Million) |
Her estimated net worth as of 2025 is ₹37 Crore ($4.5 Million).
Aashna Shroff Social Media
| Platform | Username | Followers (2025) |
| @aashnashroff | 1M+ | |
| YouTube | @Aashna.Shroff | 192K+ |
| Twitter (X) | @aashnashroff | 7.2K+ |
Aashna Shroff Physical Appearance
| Attribute | Details |
| Height | 5’4″ (162 cm) |
| Weight | 52 kg (114 lbs) |
| Hair Color | Dark Brown |
| Eye Color | Brown |
| Skin Tone | Fair |
| Figure | Slim |
Interesting Facts About Aashna Shroff
- Aashna started her career as a preschool teacher before entering the fashion industry.
- She has a degree from the prestigious London College of Fashion.
- Aashna’s blog, The Snob Journal, made her one of India’s first luxury fashion influencers.
- She won Cosmopolitan’s Luxury Fashion Influencer of the Year (2023).
- She married popular playback singer Armaan Malik in January 2025.
- Aashna is known for her minimalistic and elegant fashion style.
- She built her brand from scratch, becoming a successful entrepreneur and content creator.
- Her mother, Kiran Shyam Shroff, has been a single parent and a constant support throughout her life.
FAQs About Aashna Shroff
Q1. Who is Aashna Shroff?
Aashna Shroff is a well-known Indian fashion influencer, blogger, entrepreneur, and YouTuber recognized for her luxury fashion content.
Q2. When was Aashna Shroff born?
She was born on August 4, 1993, in Mumbai, Maharashtra, India.
Q3. What is Aashna Shroff’s net worth?
As of 2025, her estimated net worth is ₹37 Crore ($4.5 Million).
Q4. Who is Aashna Shroff married to?
She is married to playback singer Armaan Malik.
Q5. What is The Snob Journal?
The Snob Journal is Aashna’s blog and YouTube channel dedicated to fashion, lifestyle, and luxury trends.
Q6. Has Aashna won any awards?
Yes, she won Cosmopolitan’s Luxury Fashion Influencer of the Year (2023).
Q7. What brands has Aashna worked with?
She has collaborated with Nykaa, L’Oréal, Maybelline, Estée Lauder, Dior, and H&M, among others.
Q8. How did Aashna start her career?
She started as a preschool teacher, later launched her blog, and eventually became a full-time influencer and entrepreneur.
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