Alyona Shevtsova Biography, Age, Family, Career, Net Worth and More

Who is Alyona Shevtsova?

Alyona Shevtsova is a fintech entrepreneur, business leader, and payments expert, best known as the Chief Executive Officer (CEO) of Sends, a UK-based digital financial services company. She has built a strong reputation in the payments, digital banking, fraud prevention, and financial security space and is widely recognized as a prominent female leader in European fintech.

Over the years, Alyona Shevtsova has been associated with banking, payment processing, and financial technology ventures across multiple regions. Her career reflects both professional success and public recognition, as well as controversy and legal scrutiny linked to her earlier business involvements. Despite this, she remains an active voice in fintech innovation, regularly participating in industry conferences, panel discussions, and thought-leadership platforms.

Alyona Shevtsova Early Life

Alyona Shevtsova was born in Ukraine, where she spent her early life and formative years. Growing up in a country that experienced rapid economic and political transformation, she developed an early understanding of financial systems, instability, and the importance of secure banking infrastructure.

Her early environment shaped her interest in finance, technology, and entrepreneurship, particularly in areas related to payments and money movement, which are critical in emerging and transitioning economies.

Alyona Shevtsova Education

Publicly available information about Alyona Shevtsova’s formal education is limited. However, her professional trajectory suggests a strong background in:

• Finance

• Business management

• Payment systems

• Regulatory compliance

Rather than emphasizing academic credentials, Alyona’s public profile focuses on practical expertise and real-world experience, gained through years of working in banking, payment processing, and fintech leadership roles.

Alyona Shevtsova Family

Alyona Shevtsova maintains a private personal and family life. She rarely discusses her family background publicly and prefers to keep personal matters separate from her professional identity.

This discretion is common among senior fintech executives, especially those operating in highly regulated and politically sensitive environments.

Alyona Shevtsova Career

Early Career in Finance & Payments

Alyona Shevtsova began her professional journey in the financial services and payments sector, where she gained hands-on experience in:

• Banking operations

• Payment processing

• Compliance frameworks

• Risk management

Her early career involved working with financial institutions and payment platforms, giving her exposure to both traditional banking systems and emerging digital alternatives.

Involvement with Banking & Payment Entities

Before becoming widely known in the UK fintech ecosystem, Alyona Shevtsova was associated with several payment and banking entities in Eastern Europe, including platforms linked to online payments and merchant processing.

Some reports connect her to IBOX Bank and LeoGaming Pay, entities that later became part of public investigations and sanctions discussions in Ukraine. These associations would later play a major role in shaping the controversial aspects of her public profile.

CEO of Sends – A New Chapter

A major turning point in Alyona Shevtsova’s career came with her leadership role at Sends, a UK-based fintech company offering:

• Digital payment solutions

• Virtual and physical debit cards

• Business payment infrastructure

• Fraud prevention tools

As CEO, Alyona positioned Sends as a modern fintech platform focused on security, transparency, and compliance, especially for European businesses operating across borders.

Under her leadership, Sends has:

• Expanded its product offerings

• Increased its visibility in fintech media

• Participated in major industry events

Thought Leadership & Industry Presence

PAY360 Conference (London, 2025)

In 2025, Alyona Shevtsova appeared as a panel speaker at the PAY360 Conference in London, one of the UK’s leading payments and fintech events. She spoke on:

• Artificial Intelligence in financial crime prevention

• Fraud detection systems

• Balancing automation with human oversight

Her participation reinforced her image as a fintech thought leader, especially in the area of AI-driven financial security.

Awards & Recognition

Alyona Shevtsova has received several industry recognitions, including:

• Woman Entrepreneur in FinTech of the Year

• Financial Women Trailblazer of the Year

These awards highlight her leadership role as a woman in fintech, a sector traditionally dominated by men.

Personal Blog & Public Voice

Alyona maintains a personal professional blog, where she writes about:

• Digital banking trends

• Payment innovation

• Fraud prevention

• Regulatory challenges in fintech

Through these articles, she presents herself as an advocate for:

• Ethical fintech growth

• Secure payment ecosystems

• Responsible use of AI in finance

Recent News & Developments (2025–2026)

Fintech Leadership

In 2025, Alyona continued to be active as CEO of Sends, representing the company at conferences, interviews, and fintech forums. Her public communications emphasized:

• Compliance-first fintech

• Trust and transparency

• AI-based security solutions

Sanctions & Legal Controversy

One of the most significant developments in Alyona Shevtsova’s recent public profile involves sanctions reportedly imposed by Ukraine’s National Security and Defense Council (NSDC).

According to multiple reports:

• She was named in sanctions lists linked to financial investigations

• These sanctions relate to her earlier business associations in Ukraine

• Alyona Shevtsova has publicly denied wrongdoing

• She has expressed intentions to challenge these measures legally

Some analysts and commentators have argued that the sanctions were politically motivated, while others view them as part of broader efforts to regulate financial flows connected to online gambling and payment processing.

Online Allegations & Risk Profiles

Several third-party risk monitoring and consumer-alert websites have published highly critical profiles alleging:

• Financial misconduct

• Money-laundering links

• Attempts to bypass sanctions

It is important to clarify:

• These claims come largely from non-mainstream or watchdog websites

• They are not confirmed by final court judgments or major international law-enforcement press releases

• Alyona Shevtsova has not been convicted in any widely reported criminal case

As with many figures in fintech operating across borders, her public image remains polarized.

Alyona Shevtsova Personal Life

Alyona Shevtsova keeps a low-profile personal life. She rarely shares personal moments publicly and focuses instead on:

• Business leadership

• Industry advocacy

• Fintech education

Her public appearances are primarily professional and industry-oriented.

Controversy

Alyona Shevtsova’s career includes both recognition and controversy:

Positive Aspects

• Recognized fintech leader

• CEO of a regulated UK fintech company

• Speaker at major industry events

• Advocate for AI-based fraud prevention

Controversial Aspects

• Sanctions linked to earlier Ukrainian business activities

• Allegations from online risk platforms

• Ongoing legal and reputational disputes

At present, many issues remain legally unresolved or contested.

Alyona Shevtsova Social Media

Alyona Shevtsova Net Worth

No verified public net-worth figures are available.

Alyona Shevtsova Physical Appearance

Interesting Facts about Alyona Shevtsova

• CEO of a UK-based fintech company

• Frequent speaker on AI & fraud prevention

• Award-winning fintech leader

• Maintains a professional fintech blog

• Operates across multiple jurisdictions

• Publicly challenges the sanctions imposed on her

• One of the most debated fintech figures from Eastern Europe

FAQs

Q1. Who is Alyona Shevtsova?
She is a fintech entrepreneur and CEO of Sends.

Q2. What is Alyona Shevtsova known for?
Leadership in payments, digital banking, and fraud prevention.

Q3. Is Alyona Shevtsova involved in controversy?
Yes, mainly related to sanctions and earlier banking associations.

Q4. Has she been convicted of a crime?
No widely reported final criminal convictions.

Q5. Where is she based now?
United Kingdom.

Q6. What company does she lead?
Sends, a UK fintech company.

Q7. Does she speak at fintech events?
Yes, including PAY360 London.

Q8. Is her net worth public?
No, it is not publicly disclosed.

Read more biographies and success stories of business leaders, celebrities, healthcare professionals, etc. at Leader Biography.