Who is Masoom Minawala?
Masoom Minawala Mehta is a globally recognized Indian fashion influencer, entrepreneur, author, and investor. Known for blending traditional Indian aesthetics with modern fashion, she has become a prominent voice in the global content creator economy. Through her campaigns like #SupportIndianDesigners, Masoom promotes Indian craftsmanship on international platforms, including Milan Fashion Week and Cannes Film Festival. She is also the author of “She’ll Never Make It,” a memoir empowering women through her personal journey.
| Attribute | Details |
| Full Name | Masoom Minawala Mehta |
| Date of Birth | December 17, 1993 |
| Age (as of 2025) | 31 years |
| Birthplace | Mumbai, Maharashtra, India |
| Hometown | Mumbai, India |
| Nationality | Indian |
| Religion | Hindu |
| Zodiac Sign | Sagittarius |
| Profession | Fashion Influencer, Entrepreneur, Author, Investor |
| Years Active | 2011 – Present |
| First Venture | Style Fiesta (2010–2015) |
| Fashion Blog | Miss Style Fiesta (Started 2011) |
| Notable Campaigns | #SupportIndianDesigners, Empowher |
| Author of | She’ll Never Make It (Published April 2024) |
| Known For | Indian fashion advocacy, Cannes appearances, Milan Fashion Week debut |
| Fashion Debut | Walked Milan Fashion Week in 2022 for designer Vaishali S |
| Education | B.Com (Mumbai) + Fashion Styling (University of the Arts London) |
| Languages Known | English, Hindi, Gujarati |
| Marital Status | Married to Shailin Mehta (2016–Present) |
| Children | 1 Son (Zavi, born Dec 2022) |
| Residence | Mumbai, India & Antwerp, Belgium |
| Awards & Recognition | Forbes Asia 30 Under 30, CNN 20 Under 40, GQ Most Influential Young Indians |
| Social Initiatives | UN Women India advocate, Women’s Entrepreneurship Promoter |
| Business Roles | Ex-CEO of Style Fiesta, Ex-Co-founder of Schbang MMaximise |
Masoom Minawala Early Life
Masoom Minawala was born on December 17, 1993, in Mumbai, India, into a traditional Gujarati business family. From a young age, Masoom displayed a creative flair and entrepreneurial instincts. She was also active in sports, serving as the football captain during her school years. Her love for fashion developed early on, eventually steering her away from the family jewelry business into the world of style and content creation.
Masoom Minawala Education
Masoom completed her primary education in Mumbai. After obtaining a Bachelor of Commerce (B.Com) degree, she moved to London to study Fashion Styling at the University of the Arts London. This international exposure refined her design sense and gave her access to fashion capitals that would later define her global career. During this time, she also interned with brands like Calvin Klein, sharpening her understanding of the fashion business.
Masoom Minawala Family
Masoom Minawala hails from a respected Gujarati business family based in Mumbai.
- Father: Businessman (name not publicly disclosed)
- Mother: Homemaker
- Spouse: Shailin Mehta – Antwerp-based diamond merchant, married in 2016
- Children: One son named Zavi, born in December 2022
Their wedding, fondly tagged #Shailoom, gained widespread media attention and was featured in Vogue and Harper’s Bazaar.
Masoom Minawala Career
Masoom began her career in 2010 by launching her fashion blog “Miss Style Fiesta”, offering outfit ideas and style tips. She soon transitioned into full-time content creation, building a loyal following across platforms.
- She founded Style Fiesta, an online fashion & accessories store.
- She co-founded Schbang MMaximise, a content studio, but exited in 2025 to focus on new ventures.
- She has collaborated with 500+ global brands, including Louis Vuitton, Dior, Jimmy Choo, Samsung, BMW, and Airbnb.
- In 2022, she became the first Indian content creator to walk the runway at Milan Fashion Week.
- She’s a regular at Cannes Film Festival, showcasing Indian designers for six consecutive years.
- In 2024, she published her debut book “She’ll Never Make It”.
Masoom also invests in early-stage fashion startups and advises them on branding and digital storytelling.
Masoom Minawala Social Media
Masoom Minawala has established herself as a powerful digital influencer with a strong social media presence:
| Platform | Handle / Link | Followers (approx.) |
| @masoomminawala | 1.3 Million+ | |
| YouTube | Masoom Minawala | 89K+ |
| Twitter/X | @masoomminawala | 14K+ |
| Masoom Minawala | 54K+ | |
| Website | masoomminawala.com | — |
Masoom Minawala Net Worth
Masoom Minawala’s net worth is estimated to be around ₹20–25 Crores INR ($2.5–3 million USD) as of 2025. Her income streams include:
| Income Source | Estimated Earnings |
| Brand Collaborations | ₹8–10 Crore per year |
| Fashion Campaigns | ₹3–5 Crore |
| Book Royalties | ₹50 Lakh+ |
| Startup Investments | Confidential |
| Speaking Engagements | ₹20–30 Lakh annually |
| Estimated Total Net Worth | ₹20–25 Crore INR (approx. $2.5–3M USD) |
She is also recognized on Forbes Asia’s 30 Under 30, CNN 20 Under 40, and GQ’s Most Influential Young Indians.
Masoom Minawala Physical Appearance
| Attribute | Details |
| Height | 5’4” (163 cm) |
| Weight | Approx. 55 kg |
| Hair Color | Dark Brown |
| Eye Color | Brown |
| Skin Tone | Wheatish |
| Fashion Style | Indian-fusion, Elegant, Chic |
Interesting Facts about Masoom Minawala
- She was the first Indian influencer to walk at Milan Fashion Week.
- Her wedding hashtag #Shailoom trended across platforms and was covered by Vogue.
- Masoom launched the #SupportIndianDesigners campaign during COVID to promote local artisans.
- She’s a UN Women India advocate for gender equality.
- Her debut book, “She’ll Never Make It” was endorsed by celebrities like Masaba Gupta and Karan Johar.
- She mentors women entrepreneurs through her Empowher platform.
- Despite early business failures, she bounced back to build a global brand.
- She walked red carpets at Cannes for six consecutive years, all while championing Indian textiles.
FAQs
Q1. Who is Masoom Minawala?
Masoom Minawala is an Indian fashion influencer, entrepreneur, author, and global content creator. She is known for promoting Indian craftsmanship on international platforms like Cannes and Milan Fashion Week.
Q2. What is Masoom Minawala famous for?
She’s globally recognized for bridging Indian and global fashion as an influencer and entrepreneur, and for being the first Indian creator to walk at Milan Fashion Week.
Q3. Is Masoom Minawala married?
Yes, she has been married to Belgian diamond merchant Shailin Mehta since 2016.
Q4. What is her child’s name?
Her son is named Zavi, born in December 2022.
Q5. What is her net worth?
Her estimated net worth is between ₹20–25 crore INR (approx. $2.5–3 million USD).
Q6. Which book has she written?
She authored “She’ll Never Make It”, a memoir and practical guide for aspiring creators and entrepreneurs.
Q7. Has she walked the ramp internationally?
Yes, she became the first Indian content creator to walk the runway at Milan Fashion Week in 2022.
Q8. What social initiatives does she support?
Masoom champions campaigns like #SupportIndianDesigners and Empowher, promoting Indian artisans and women-led businesses.
Q9. What brands has she worked with?
She has collaborated with Dior, Louis Vuitton, Jimmy Choo, Samsung, BMW, and many more international brands.
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