The millennial generation has faced a drastic transition from being stress-free during childhood to being the most stressful in adulthood. The stress comes along with immense challenges, especially post-COVID-19. Such challenges became a huge concern in a Gujarat family, and the grandparent stood to make a change. From creating a formula for curing their granddaughter’s hair fall issue to serving the whole country, the Choudhary couple has left the young generation in awe. Radha Krishna Choudhary, the 85-year-old Nanaji and the owner of Avimee Herbals Pvt. Ltd. has made a revolutionary success along with his wife, Shakuntala Devi Choudhary.
Radha Krishna Choudhary’s Passion for Ayurveda
- Since childhood, RK Choudhary has been a passionate researcher and an Ayurveda enthusiast.
- He was involved in his textile business throughout his career. But when his wife was diagnosed with diabetes, she began to complain about her unbearable knee pain.
- He developed an Ayurvedic formula in and made a joint pain oil, especially for his wife, which surprisingly worked wonders.
- After his retirement, when his granddaughter began to complain about her consistent hair fall, his passion for Ayurveda was alive again, and after deep research over three months, he was successful in making effective hair oil.
At the beginning of Nanaji’s hair oil Journey
In the midst of COVID-19, Radha Krishna Choudhary’s granddaughter Vinita Agrawal began to experience severe scalp and hair fall issues. Worried about the case, he developed a homemade hair oil within 3 months. Being half bald due to his age, Choudhary tested the hair oil on him and noticed visible results. The results grabbed the eyes of family and friends, and even they were satisfied with the effectiveness of the hair oil. With support from his wife and Avimee’s co-founder Shakuntala Devi Choudhary, RK Choudhary began his journey of oil-making for hair growth and other scalp and skin-related issues.
“The motive behind making the hair oil was to save my daughter from facing the stigma of not having hair just as I faced for my baldness.”
— Radha Krishna Choudhary (Nanaji)
Avimee Herbals’ Success Ladder
- Avimee Herbal initially began with 3 products but is currently serving people with over 48 different products for scalp and skin-related issues.
- With the brand’s rapid nationwide recognition, Avimee Herbal’s owner, Radha Krishna Choudhary, bought his first car at age 85.
- With zero marketing spend and with the full support of grandchildren and wife, he was able to generate a revenue of Rs. 6.5 crores in FY22.
- Building trust day by day, the grandchildren began to record videos of oil making and used to post them on social media.
- Within no time, the brand’s growth skyrocketed, and Avimee was among the most demanded oil in the market. People worldwide began to share their experiences online, and the brand built trust in the industry. Today, Avimee Herbal owner’s net worth stands at
- True to its tagline, Life Health Longevity, Avimee Herbal hair oils have drastically changed people’s lives since their inception in 2021.
- Avimee Herbal’s Shark Tank appearance was a beneficial factor for the business, as many people learned about the brand. However, despite enormous success and recognition, the brand returned empty-handed from the platform. Nevertheless, the owner continued even without funding from the most prominent investors.
Radha Krishna Choudhary’s journey is nothing short of an ageless triumph, proving that passion and determination know no bounds. At the remarkable age of 85, he stands tall as an Ayurveda enthusiast and the co-founder of Avimee Herbals Pvt. Ltd. Mr. Choudhary’s story serves as a beacon of hope, reminding us that with dedication and a relentless pursuit of our passions, we can achieve greatness at any stage of life. His legacy will undoubtedly continue to empower the realms of healthcare and entrepreneurship for generations to come.
