Vidita Kochar is a dynamic entrepreneur and visionary leader who has made significant strides in the jewellery industry with her innovative venture, Jewelbox. As the founder of a pioneering lab-grown diamond jewellery brand, Vidita has redefined luxury by combining sustainability, affordability, and ethical sourcing. Her journey from a finance professional to a disruptor in the diamond industry showcases her resilience, creativity, and commitment to responsible business practices.
Recognized as one of YourStory’s 100 Emerging Women Leaders (2024), Vidita has carved a niche in the competitive jewellery market by championing lab-grown diamonds—a sustainable alternative to traditional mined diamonds.
| Attribute | Details |
| Full Name | Vidita Kochar |
| Gender | Female |
| Age (as of 2025) | Approximately 30 years old |
| Place of Origin | Kolkata, West Bengal, India |
| Current Residence | West Bengal, India |
| Education | Bachelor of Commerce (B.Com), St. Xavier’s College, Kolkata; Chartered Accountant (CA); Master of Business Administration (MBA), Indian School of Business |
| Professional Background | Co-founder of Planmyad (2013); Senior Category Manager at Swiggy (approximately 2 years) |
| Current Role | Co-Founder and Chief Marketing Officer (CMO) of Jewelbox |
| Company Founded | Jewelbox, established in December 2021 |
| Areas of Responsibility | Design, marketing, digital business, and procurement at Jewelbox |
| Notable Achievements | Secured an all-sharks deal on Shark Tank India Season 3; Expanded Jewelbox to seven stores across India, including a flagship store in Gurgaon |
| Personal Inspiration | Inspired to start Jewelbox after receiving a lab-grown diamond engagement ring from her husband |
Early Life & Education
Vidita Kochar’s academic background laid a strong foundation for her entrepreneurial journey. She holds a Bachelor’s degree in Commerce (B.Com) and further honed her skills with a Master’s in Business Administration (MBA). Her expertise in finance and business strategy equipped her with the analytical mindset needed to navigate the complexities of the jewellery industry.
Before venturing into entrepreneurship, Vidita gained valuable corporate experience, working in finance and business development roles. However, her passion for innovation and sustainability eventually led her to explore the untapped potential of lab-grown diamonds.
Founding Jewelbox: A Sustainable Revolution in Jewellery
In an industry dominated by traditional mined diamonds, Vidita identified a gap for eco-conscious, high-quality, and conflict-free diamonds. Recognizing the environmental and ethical concerns associated with diamond mining, she launched Jewelbox, a brand dedicated to lab-grown diamond jewellery.
Why Lab-Grown Diamonds?
- Ethical Sourcing: Lab-grown diamonds eliminate the risks of unethical mining practices.
- Environmental Impact: They require significantly fewer resources than mined diamonds, reducing carbon footprints.
- Affordability: Offering the same brilliance as natural diamonds at a fraction of the cost.
Under Vidita’s leadership, Jewelbox has positioned itself as a luxury brand for the modern, conscious consumer. Her ability to merge sustainability with elegance has attracted a growing clientele seeking ethical yet exquisite jewellery.
Jewelbox Shark Tank India Journey
The founders of Jewelbox, Nipun and Vidita, appeared on Shark Tank India to pitch their business. They asked for ₹1 Crore in exchange for 2% equity, valuing their company at ₹50 Crores.
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Shark Aman Gupta was the first to make an offer. He offered ₹1 Crore for 5% equity, plus 2% royalty until ₹1 Crore is recovered. This valued the company at ₹20 Crores. Shark Radhika Gupta also joined his offer.
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Then, Shark Vineeta Singh matched the founders’ original ask and offered ₹1 Crore for 2% equity (same ₹50 Crore valuation).
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Later, Shark Ritesh Agarwal teamed up with Vineeta and offered ₹1 Crore for 2.5% equity, valuing the company at ₹40 Crores. Shark Peyush Bansal also joined this offer with Vineeta and Ritesh, keeping the same terms.
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Aman and Radhika improved their offer to ₹1 Crore for 2.25% equity (₹44.44 Crore valuation).
The Jewelbox founders then countered with a new proposal: ₹2 Crore for 4% equity at the original ₹50 Crore valuation, requesting all the sharks to be part of the deal.
The sharks responded with a final counter: ₹2 Crore for 6% equity, valuing the company at ₹33.33 Crores.
👉 The founders accepted this offer, and the deal was sealed with five sharks:
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Aman Gupta (boAt)
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Radhika Gupta (Edelweiss)
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Ritesh Agarwal (OYO)
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Vineeta Singh (Sugar Cosmetics)
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Peyush Bansal (Lenskart)
Achievements & Recognition
Vidita’s innovative approach has earned her widespread acclaim:
- Featured in YourStory’s “100 Emerging Women Leaders (2024)” for her contribution to sustainable jewellery.
- Recognized by industry leaders and media for disrupting the traditional diamond market.
- Built a strong digital presence, leveraging e-commerce to reach global customers.
Her business acumen and commitment to sustainability have made her a role model for aspiring women entrepreneurs.
Vision for the Future
Vidita Kochar envisions Jewelbox as a global leader in lab-grown diamond jewellery. She aims to:
- Expand her brand’s presence in international markets.
- Educate consumers about the benefits of sustainable diamonds.
- Innovate with new designs and cutting-edge diamond technology.
Her journey exemplifies how innovation, ethics, and business excellence can coexist, inspiring a new generation of entrepreneurs to think beyond conventional norms.
Vidita Kochar’s story is one of courage, vision, and transformation. By challenging industry norms and introducing sustainable alternatives, she has not only built a successful business but also contributed to a more ethical and eco-friendly future for luxury jewellery.
As she continues to lead Jewelbox with passion and purpose, Vidita remains a trailblazer in the world of lab-grown diamonds, proving that success and sustainability can go hand in hand.
Interesting Facts about Vidita Kochar
- Started sketching jewelry designs as a teenager
- Can identify diamond quality just by examining it
- Her first business was selling handmade accessories in college
- Once challenged a diamond dealer who doubted lab-grown gems by conducting a blind test
- Meditates daily to maintain focus for business decisions
- Dreams of Jewelbox becoming the “Tesla of jewelry” – disrupting tradition with innovation
- Keeps a “Wall of Rejection” where she frames early investor “no’s” as motivation
- Personally answers customer emails to stay connected to her market
As she continues to lead Jewelbox with passion and purpose, Vidita remains a trailblazer in the world of lab-grown diamonds, proving that success and sustainability can go hand in hand.
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