Who is Hannah Bronfman?
Hannah Bronfman is an American entrepreneur, influencer, wellness expert, author, and angel investor based in New York City, USA. She first became known as one of the early social media influencers, later turning her love for health, beauty, and fitness into a career that spans business, media, and advocacy. She founded the popular wellness platform HBFIT, authored a book on health and self-care, and has used her voice to support social causes, motherhood awareness, and entrepreneurial growth.
| Full Name | Hannah Marcina Bronfman |
| Date of Birth | October 26, 1987 |
| Age | 38 years (as of 2026) |
| Birthplace | New York City, USA |
| Nationality | American |
| Profession | Entrepreneur, Influencer, Author |
| Education | Bard College (Fine Arts) |
| Marital Status | Married |
| Husband | Brendan Fallis |
| Children | Two |
| Best Known For | Founder of HBFIT, wellness influencer |
| Book | Do What Feels Good |
| Net Worth | ~USD 1.5 million (approx.) |
Hannah Bronfman Early Life
Hannah Bronfman was born on October 26, 1987, in New York City. She grew up in a family with deep cultural and business roots. Her father, Edgar Bronfman Jr., was the CEO of major entertainment companies, and her mother, Sherri Brewer, is an actress. Through her father’s side, she is part of the Bronfman family, a well-known family that once owned the global spirits giant Seagram and had historical ties to banking and finance.
Growing up in Manhattan gave Hannah exposure to art, culture, business, and creative life from an early age. Although she grew up in an influential family, she chose to make her own name in the world through creativity, social impact, and entrepreneurship.
Hannah Bronfman Education
Hannah attended and graduated from Bard College in 2010, where she studied fine art and sculpture. Her artistic education helped shape her creative instincts, especially when later applying them to branding, wellness, and lifestyle content.
During college and after, she explored different creative avenues including DJing, wellness trends, and event production, each building on her artistic foundation.
Hannah Bronfman Family
| Family Member | Details |
| Father | Edgar Bronfman Jr. (business executive) |
| Mother | Sherri Brewer (actress) |
| Husband | Brendan Fallis (DJ & creative partner) |
| Children | Two (Preston and Claude) |
Hannah married Brendan Fallis, a DJ and creative entrepreneur, in May 2017. The couple has two children — one born in 2020 and another in 2023 — and they live between Manhattan and other homes in New York.
Despite her influential family background, Hannah has often emphasized that she built her career through personal passion and effort rather than inherited advantage.
Hannah Bronfman Career
Entry into the Creative World
Hannah Bronfman’s career began with creative exploration. As a young woman in New York, she worked as a DJ and event host, entertaining crowds at clubs and special events in the early 2010s. Her DJ work helped her develop confidence in public performance and media engagement.
Entrepreneurship & Tech Ventures
In 2012, Hannah co-founded a mobile app called Beautified, which helped users find last-minute beauty services like salons and spas in major cities like New York, Los Angeles, and San Francisco. The app initially raised more than USD 1.2 million in seed funding — a strong start for a young tech venture.
Although the app eventually became defunct and Hannah exited the venture, the experience taught her early lessons in business development, scaling a tech product, and working with investors and teams.
Founder of HBFIT
Her most well-known enterprise is HBFIT — a wellness, health, beauty, and fitness platform that became a hub for her content and community. Through HBFIT.com and social media, she shared everything from workout routines and beauty tips to lifestyle guidance and mindful living.
HBFIT expanded beyond blogs into a marketplace and publishing ecosystem, where followers could find products, recipes, wellness content, and tools for self-care.
Author — Do What Feels Good
In 2019, Hannah released her book Do What Feels Good: Recipes, Remedies, and Routines to Treat Your Body Right. The book combined her philosophies on self-care, health, nutrition, and beauty into an accessible guide aimed at helping readers live healthier and more balanced lives.
Angel Investor & Advocate
As she grew her platform, Hannah became an angel investor, supporting more than 40 startups and companies — many focused on health-centric, planet-friendly, and community-driven products and services. She has been invited as a speaker at major business conferences, including AdWeek, Cannes Lions, and others.
Hannah also used her reach to promote social, racial, and women’s wellness issues, including campaigns around maternal support, infertility awareness, paid family leave advocacy, and historical context on civil rights through digital media.
Hannah Bronfman Personal Life
Today, Hannah balances life as a mother of two, business leader, creative content producer, and public speaker.
She lives in New York City with husband Brendan Fallis and their children, where they maintain an artistic and design-focused home environment. Recently, they opened up their beautifully renovated three-story NYC home, showcasing a blend of vintage art, modern minimalist design, and family-friendly spaces.
Becoming a mother gave her a new lens on her work — shifting from club nightlife and nightlife culture to focusing on things like parenting visibility, family support systems, and using her public voice to destigmatize issues like infertility and parental rights.
She uses her platform to share candid insights into her journey, struggles, celebrations, and priorities as a parent — connecting with followers on a deeply personal level.
Controversy
Hannah has largely maintained a positive and influential public image with no major scandals. While some media label her an “heiress” due to her family background, she has frequently clarified that her success is rooted in her own work, and that the Bronfman family’s historic businesses are no longer inherited operations.
Her openness about personal challenges, such as pregnancy loss and IVF, has drawn public attention, but she framed these stories to help others rather than for controversy.
Hannah Bronfman Social Media
| Platform | Username | Followers |
| @hannahbronfman | 1.4M+ | |
| TikTok | @hannahbronfman | Wellness, parenting, inspiration |
| YouTube | Hannah Bronfman | 24.3K+ |
| Website | HBFIT.com | Wellness content, marketplace |
She has a combined audience of over 1.5 million on Instagram and TikTok and uses these platforms to educate, entertain, and empower her followers.
Hannah Bronfman Net Worth
| Income Source | Estimated Contribution |
| HBFIT & content | Major |
| Book sales | Moderate |
| Angel investing | Growing |
| Speaking & endorsements | Significant |
Her approximate net worth is estimated around USD 1.5 million, though exact figures vary based on business performance and ongoing investments.
Hannah Bronfman Physical Appearance
| Feature | Details |
| Height | Approx. 5′ 6″ (168 cm) |
| Eye Color | Brown |
| Hair Color | Dark Brown |
| Build | Slim & Elegant |
| Style | Chic, Wellness-Lifestyle Inspired |
Hannah’s aesthetic reflects her brand: modern, sleek, health-oriented, and intentional — blending high fashion with wellness comfort.
Interesting Facts About Hannah Bronfman
- She started as a DJ in NYC.
Before entrepreneurial life, she DJ’ed at events, mixing beats and building her public presence early on. - Her first company raised seed funding.
The mobile app Beautified raised over USD 1.2 million in seed funding soon after launch. - She released a wellness book.
In 2019, she published Do What Feels Good, blending recipes, tips, and routines. - Motherhood transformed her content.
Becoming a mom shifted her focus from nightlife to parenting advocacy. - She advocates for paid family leave.
She testified on Capitol Hill supporting paid family and medical leave in the U.S. - She shares IVF and infertility experiences.
Hannah opened up about struggles publicly to help reduce stigma. - She invests in eco-friendly and minority brands.
Her investment focus includes wellness, inclusivity, and sustainable products. - She has appeared in films.
She did small acting roles earlier in her life (Grand Street, American Milkshake).
FAQs
Q1. Who is Hannah Bronfman?
She is an American entrepreneur, influencer, wellness expert, and angel investor from New York City.
Q2. How old is she?
She was born on October 26, 1987 (age 38 in 2026).
Q3. What is she known for?
She’s best known for founding HBFIT, her wellness platform, and being a social media influencer.
Q4. Is she married?
Yes, she married Brendan Fallis in 2017.
Q5. Does she have children?
Yes, two children: Preston (born 2020) and Claude (born 2023).
Q6. Has she written a book?
Yes, Do What Feels Good on wellness and self-care.
Q7. What is HBFIT?
It’s a wellness lifestyle brand and platform she founded.
Q8. Does she invest in companies?
Yes, she is an angel investor in over 40 companies focused on beauty, wellness, and inclusivity.
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